We’ve taken a look at the audience data in South Africa for the Sports category and have uncovered just what the typical online sports consumer looks like.
According to our data, sports sites are most commonly visited by people who meet the following criteria:
- Home owner
- Single
- Spends 5+ hours a day accessing the internet
- Is a joint decision maker in their household
- Purchases books & event tickets online
- Is very at ease with computers, cell phones & new technology
Uncover more about South African sports audiences in the following infographic:
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Want to know who makes up the audiences of our other categories?
Click on the categories below to see the top find out about their audiences:
| All Categories | Business |
| Hobbies + Interests | Mobile |
| News | Shopping |
| Sports | Style + Fashion |
| Technology + Computing | Travel |
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