This Is What A Shopping Site Visitor Looks Like In South Africa

We’ve taken a look at the audience data in South Africa for the Shopping category and have uncovered just what the typical online consumer looks like.

According to our data, shopping sites are most commonly visited by people who meet the following criteria:

  • Home owner
  • Single
  • Spends 5+ hours a day accessing the internet
  • Is a joint decision maker in their household
  • Books, DVDs, Videos & music
  • Is very at ease with computers, cell phones & new technology

Uncover more about South African sports audiences in the following infographic:

ZA Shopping Audience Aug17.png


Want to know who makes up the audiences of our other categories?

Click on the categories below to see the top find out about their audiences:

All Categories Business
Hobbies + Interests Mobile
News Shopping
Sports Style + Fashion
Technology + Computing Travel

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