Understanding Filters

The below video introduces you to the market and target filter concepts available in Narratiive queries.

Aud Filter

The market filter lets you focus on a set of websites, by filtering out all results not matching your selected criteria.

Target Filter

The target filters help you understand how closely each website's audience matches your chosen target within the specified market.


Together, these filters provide context about the relationship between your desired audience and the measured audience of each website.

  • The "percentage on target" figure represents the proportion of a website's audience that matches your target, within the chosen market.

Last reviewed: 20 July 2018 (AP)
Last updated: 20 May 2018 (AP)