Decode the complex relationship between Revenue, Audience & Context to unlock your revenue DNA.
More revenue to Publishers, delivered.
Carbon is an end-to-end Revenue Management Platform (RMP) that unlocks the complex relationship between audience, content and revenue, enabling more profitable content, buy-side and sell-side strategies.
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Audiences, content, automation. More revenue.
Built for publishers, one platform that enables you to measure, manage and monetize your audiences and content in real-time.
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Outputs that matter, contributing to KPIs such as audience & data growth and ultimately revenue.
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A team of data scientists influencing every aspect: from how we ingest, process and score data, to how we optimize yields.
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Privacy by design principles fully embedded. Members of the IAB and NAI (Network Advertising Initiative).

Audience Analytics. Data Management. Real Monetization.
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More addressable audiences
Create more addressable audiences to increase the value of your inventory and attract more direct media buys & PMPs.
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Improved yields & revenue
Higher CPMs and improved yields by filling your premium inventory with addressable audiences.
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Complete transparency
Audience & revenue reporting to show the content, audiences and partners driving results to fuel further optimisation and deals.
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Speed & scalability
Combining edge, cloud and server infrastructure with AI to ensure audiences can be built & activated as quick as needed.
FEATURES
Use Carbon RMP to…
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# 1
Sell more direct & PMP deals: empower your sales team with the machine driven intelligence and tools to Identify and showcase your advertisers’ most valuable audiences.
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# 2
1st party audience breakdowns: demographics, scored intent, brand engagements and much more, overlaid with context and revenue data to identify high performing audiences.
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# 3
Intelligent audience creation: using machine driven automation or our easy-to-use audience builder, create & activate higher performing & more valuable audiences for advertisers from within the RMP.
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# 4
Increased fill rates and CPMs: revenue analytics combined with 1st party audience analytics fuels optimization for the highest CPMs available and to maximize fill rates.

