EM warning page

We are discontinuing this dashboard

You will no longer be able to access the Effective Measure dashboard from Monday, 9 July.
Narratiive is our brand new, real time, audience measurement platform and it replaces the functionality of the Effective Measure dashboard.

Your options from here are:

Your Effective Measure login details won’t work in Narratiive.  If you don’t have a Narratiive account yet, you should ask your team admin to invite you.  

If your team aren’t using Narratiive, you can sign up for free and be up and running in moments.  

Continue to log in to Effective Measure until Monday, 9 July.

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!