This Is What A Shopping Site Visitor Looks Like In South Africa

We’ve taken a look at the audience data in South Africa for the Shopping¬†category and have uncovered just what the typical online consumer looks like.

According to our data, shopping sites are most commonly visited by people who meet the following criteria:

  • Home owner
  • Single
  • Spends 5+ hours a day accessing the internet
  • Is a joint decision maker in their household
  • Books, DVDs, Videos & music
  • Is very at ease with computers, cell phones & new technology

Uncover more about South African sports audiences in the following infographic:

ZA Shopping Audience Aug17.png

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Want to know who makes up the audiences of our other categories?

Click on the categories below to see the top find out about their audiences:

All Categories Business
Hobbies + Interests Mobile
News Shopping
Sports Style + Fashion
Technology + Computing Travel

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Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

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