We’ve taken a look at the audience data in South Africa for the Shopping category and have uncovered just what the typical online consumer looks like.

According to our data, shopping sites are most commonly visited by people who meet the following criteria:

• Home owner
• Single
• Spends 5+ hours a day accessing the internet
• Is a joint decision maker in their household
• Books, DVDs, Videos & music
• Is very at ease with computers, cell phones & new technology

Uncover more about South African sports audiences in the following infographic:

 {{cta(‘a2313ca6-ec48-4a7a-aa03-9b9960a8de37’)}}

Want to know who makes up the audiences of our other categories?

Click on the categories below to see the top find out about their audiences:

To remain up-to-date on future rankings releases, join over 25,000 other monthly visitors and sign up for your free Narratiive account.

Are you from a publisher or an agency? Learn more about Narratiive and how we can help you leverage data and use targeted audiences for data-driven marketing.