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We’ve taken a look at the audience data in South Africa for the Mobile category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, mobile sites …

We’ve taken a look at the audience data in South Africa for the Hobby + Interest category and have uncovered just what the typical online hobby + interest consumer looks like. According to our data, h …

We’ve taken a look at the audience data in South Africa for the Sports category and have uncovered just what the typical online sports consumer looks like. According to our data, sports sites are most …

In 2014, 52% of display ad spend was allocated to programmatic in the United States. Three years later, programmatic accounts for 78%. If programmatic isn’t going anywhere, where can we expect it to t …

In this infographic, we give a quick snapshot into the trends and online behaviour in South Africa for 2016. Subscribe to our newsletter to get monthly updates on audience data for South Africa. …

We’ve taken a look at the audience data in South Africa for the Business category and have uncovered just what the typical online consumer looks like. According to our data, business sites are most co …

We’ve taken a look at the audience data in South Africa for the News category and have uncovered just what the typical online consumer looks like. According to our data, news sites are most commonly v …

We’ve taken a look at the audience data in South Africa and have uncovered just what the typical online consumer looks like. According to our data, South Africans online most commonly meet the followi …

The UAE market is an exciting one, and for this infographic we provide a high-level overview of how the country interacts with the online world. Find out the state of digital and the top websites lead …

Frontend Developer – React Narratiive is an audience measurement company with a highly interactive dashboard that allows Publishers, Agencies and Brands to explore audience data in real-time. We are t …

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for May 2018. This includes what their audience looks like, how they liv …

Why are you changing names? Effective Measure has rebranded to Narratiive to reflect the shifts in the media and publishing industry, and our company’s change in focus and direction. Narratiive’s miss …

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!