Industry Insights

In 2014, 52% of display ad spend was allocated to programmatic in the United States. Three years later, programmatic accounts for 78%. If programmatic isn’t going anywhere, where can we expect it to t …

Adding powerful audience data behind your programmatic campaigns helps you target audiences more accurately. This also reduces your cost per acquisition. If you haven’t started using audience data, he …

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone. Narratiive has just released its Mobile in MENA Report for 2017 and the results indicate that a …

Programmatic advertising has become an essential part of digital marketing all over the world, here’s how the automotive industry in the Middle East can take advantage of it. Between 2013 and 2016, pr …

Programmatic advertising is a global marketing phenomenon that has been sweeping the globe since it first came on the scene several years ago, but how is it affecting the automotive industry? Data pre …

Our latest report into the generational lifestyles of major age groups within North Africa and the Middle East reveals just which generations are swapping family dinners for thicker wallets. We survey …

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone. Narratiive has just released its Mobile in South Africa Report for 2017 and the results indicat …

Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertis …

Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad block …

What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency …

Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC. More data is available …

Here are the top 10 websites in the Style and Fashion category in South Africa for April 2017.  We’ve also included page views, average visit duration and mobile metrics to give you a better …

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