Company Updates

Narratiive today announced the release of a new integrated media planning presentation builder that combines real time audience data with industry accepted best practice for presenting to other busine …

Frontend Developer – React Narratiive is an audience measurement company with a highly interactive dashboard that allows Publishers, Agencies and Brands to explore audience data in real-time. We are t …

Why are you changing names? Effective Measure has rebranded to Narratiive to reflect the shifts in the media and publishing industry, and our company’s change in focus and direction. Narratiive’s miss …

Since launching in October 2015, the emPower data co-operative has been growing rapidly. We onboard new publishers every week, and the quality of data we provide to advertisers has earned us a reputat …

We’re excited to share that Narratiive data is now available through international programmatic company MediaMath via their open exchange platform.   MediaMath clients will now be able acces …

Johannesburg, South Africa – 30 November, 2016: Narratiive, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as …

In the 12 months since we launched emPower, 60 publishers and over 540 websites have earned monthly revenue through the data co-operative program.       We created the emPower program i …

Johannesburg, 20 October 2016 – As of 1 January 2016, Narratiive, a leading provider of digital audience, brand, and measurement solutions, and the Audit Bureau of Circulations (ABC) of South Afr …

26 September, Cape Town, South Africa – Eskimi has started working with global measurement company Narratiive to deliver transparent and quality metrics to advertisement partners. All Eskimi media cli …

Johannesburg, 5 May, 2016 – Narratiive, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market. Kenya, Nigera and Ghana are develo …

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Narratiive (EM) and …

Dubai, UAE – 28 February, 2016: Narratiive is pleased to announce that emPower audience data segments is now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform …

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!