Audience Insights

The other day I heard that an acceptable click-through rate for banner ads was between 0.10% and 0.30%, and that this was common in the industry. This shouldn’t be a surprise to marketers. You only ha …

We’ve taken a look at the audience data in South Africa for the Shopping category and have uncovered just what the typical online consumer looks like. According to our data, shopping sites are most co …

Website audiences aren’t always as they seem. While some websites may advertise that their site and content are for one specific demographic, the visitors making up their traffic might be the complete …

How does Ramadan change internet consumption habits in the Middle East? We compare the number of unique browsers online during Ramadan with non-Ramadan days. Ramadan is the ninth month of the Islamic …

We’ve taken a look at the audience data in South Africa for the News category and have uncovered just what the typical online consumer looks like. According to our data, news sites are most commo …

We’ve taken a look at the audience data in South Africa for the Technology + Computing category and have uncovered just what the typical online consumer looks like. According to our data, technology + …

We’ve taken a look at the audience data in South Africa for the Style + Fashion category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, sty …

We’ve taken a look at the audience data in South Africa for the Mobile category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, mobile sites …

We’ve taken a look at the audience data in South Africa for the Hobby + Interest category and have uncovered just what the typical online hobby + interest consumer looks like. According to our data, h …

We’ve taken a look at the audience data in South Africa for the Sports category and have uncovered just what the typical online sports consumer looks like. According to our data, sports sites are most …

In 2014, 52% of display ad spend was allocated to programmatic in the United States. Three years later, programmatic accounts for 78%. If programmatic isn’t going anywhere, where can we expect it to t …

We’ve taken a look at the audience data in South Africa for the Business category and have uncovered just what the typical online consumer looks like. According to our data, business sites are most co …

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!