Audience Insights

Top 10 Websites Online traffic still sores above pre-COVID-19 levels but does show month on month decline. This month on month decline across many of the top 10 sites was mostly due to fatigue in gene …

A little bit less browsing, but definitely more interest in ‘Taste and Food’ category and fine-dining at home! Top 10 Websites Overall, the huge growth on website traffic from March somewhat tapered o …

Market Insights South Africa & top 10 websites Coronavirus resulted in a major increase in web traffic across the board but most notably across the News category of websites. In particular, massiv …

Market Insights South Africa   Our latest report is showing the total South African traffic across the ‘News’ category of websites for Narratiive measured publishers for the period 26 January 202 …

The other day I heard that an acceptable click-through rate for banner ads was between 0.10% and 0.30%, and that this was common in the industry. This shouldn’t be a surprise to marketers. You only ha …

We’ve taken a look at the audience data in South Africa for the Shopping category and have uncovered just what the typical online consumer looks like. According to our data, shopping sites are most co …

Website audiences aren’t always as they seem. While some websites may advertise that their site and content are for one specific demographic, the visitors making up their traffic might be the complete …

How does Ramadan change internet consumption habits in the Middle East? We compare the number of unique browsers online during Ramadan with non-Ramadan days. Ramadan is the ninth month of the Islamic …

We’ve taken a look at the audience data in South Africa for the News category and have uncovered just what the typical online consumer looks like. According to our data, news sites are most commo …

We’ve taken a look at the audience data in South Africa for the Technology + Computing category and have uncovered just what the typical online consumer looks like. According to our data, technology + …

We’ve taken a look at the audience data in South Africa for the Style + Fashion category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, sty …

We’ve taken a look at the audience data in South Africa for the Mobile category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, mobile sites …

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

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