Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad blocking.
Ad-blocking software has been around for some time now. Its purpose is to stop online advertisements from appearing. It has become increasingly popular because consumers are finding ads increasingly distracting and overwhelming.
Here are our top tips for keeping ad blocking numbers low.
Interested in how South Africans approach ad blocking? Download our latest Ad-Blocking in South Africa Report to get the best overview of this issue, including why South Africans install ad-blockers and what they think of online advertisements.
Greg Mason has over nine years of digital marketing experience in display, search, mobile and social media marketing. He has worked closely with large international publishers like MSN, BBC, CBS Interactive, Sky News, Sky Sports, Daily Mail, TeamTalk Media, Times Live, Career Junction and various other leading local South African publishers. He is the Regional Lead for Narratiive in Sub-Saharan Africa.