During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season. Download the infographic to learn more.
Key insights from our survey are:
- More people will be spending money on food and beverages.
- The majority of people will not be travelling during Ramadan.
- Half will be watching the Ramadan TV series.
- Many plan to be doing more social networking, using Whatsapp, Facebook, and YouTube in particular.
- Find out more about how the Middle East spends their money online in the Ecommerce in the GCC Report.
Are you advertising to the Middle East? Target audiences in the region by demographics behaviour and more with our audience segments, available from Google DBM, The Trade Desk and MediaMath. We also build custom audience segments.