eCommerce in the GCC Report


 How do the citizens of the GCC spend their money online? We share the who, why and how of eCommerce in the GCC member states in this report.

Shopping online is gaining popularity in emerging markets because of its convenience and accessibility. In this report, we aimed to answer a few key questions about eCommerce in the GCC, including:

  • what people are buying,
  • how often they browse and shop,
  • what device they use,
  • why they shop online
  • what stops them from from shopping online, and
  • their preferred method of paying.


We’ve also included a few tips along the way to help you use this data to make informed changes to improve your eCommerce website. One of the key friction points for eCommerce in this region is online payments, with 70% of the people we surveyed preferring Cash On Delivery. Retailers should seek to build trust with online shoppers with strong security processes and clear communication throughout the buying process.


Download eCommerce in the GCC

This report is collated from 3,363 respondents who completed Narratiive’s eCommerce survey online in the GCC in August-October 2016. The GCC, the Gulf Cooperation Council, member states include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.


For more information about Narratiive’s methodology or products, please contact


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