Narratiive partners with Carbon RMP in Middle East & South Africa

Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers.  Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering. A …

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South Africa Online – October 2018

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for October 2018. This includes what their audience looks like, how they live and where they spend their time online.    Are you from a publisher or an agency? Learn more about Narratiive and how …

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South Africa Online – September 2018

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for September 2018. This includes what their audience looks like, how they live and where they spend their time online.    Are you from a publisher or an agency? Learn more about Narratiive and how …

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How to minimise wastage and leverage audience data for advertising campaigns

The other day I heard that an acceptable click-through rate for banner ads was between 0.10% and 0.30%, and that this was common in the industry. This shouldn’t be a surprise to marketers. You only have to spend a few minutes browsing online to know that there’s poor placement and relevance of banner ads. In …

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South Africa Online – August 2018

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for August 2018. This includes what their audience looks like, how they live and where they spend their time online.    Are you from a publisher or an agency? Learn more about Narratiive and how …

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