Watch our webinar: How a dual subscriber and audience strategy can help publishers thrive

With consumer privacy front-and-centre, publishers have an opportunity to take back control of their data, their audiences, and their revenues. As the gatekeepers of the customer relationship, publishers are responsible for gaining user consent, which in turn gives them access to (and the power of) first and zero party data, which with options for contextual …

Read more

Digital publishers in South Africa register record traffic

South African Digital publishers saw record December traffic levels. They relied on digital publishers for breaking news on the second wave of COVID-19. December’s usual trend is a month on month decline of about 15% in overall traffic, because of summer holidays and people having less screen time. However, December 2020 saw a 3% month on month …

Read more

South Africa Online August 2020

People looking for entertainment and fresh starts! Entertainment, cars, TV shows, job and property for rent were the major drivers for online traffic in August 2020.  This is evident as the sites that saw the biggest increases in online traffic during August delivered quality content around, automotive news, lifestyle, TV shows, general entertainment and music. On …

Read more

South Africa Online July 2020

At home entertainment and localized COVID-19 news are what draw people online in July 2020 July 2020 saw steady internet traffic across the board with internet traffic to local South African sites sitting at pre-COVID levels of just over 1 billion page views measured by Narratiive. There is still a broad interest in music, podcasts …

Read more

South Africa Online June 2020

As some ‘normality’ returns to the economy, so do our browsing behaviours. June 2020 traffic returns to pre-COVID traffic levels with approximately 970 million total page views being measured by Narratiive during June. This is down from the COVID-19 high of 1,3 billion page views in April and in line with the average monthly page …

Read more