How a dual subscriber and audience data strategy can help publishers thrive With consumer privacy front-and-center, publishers have an opportunity to take back control of their data, their audiences, and their revenues. As the gatekeepers of the customer relationship, publishers are responsible for gaining user consent, which in turn gives them access to (and the …
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How a dual subscriber and audience data strategy can help publishers thrive With consumer privacy front-and-center, publishers have an opportunity to take back control of their data, their audiences, and their revenues. As the gatekeepers of the customer relationship, publishers are responsible for gaining user consent, which in turn gives them access to (and the …
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Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering. A …
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January 2021 saw strong growth in overall traffic with interests focused on personal finance and careers. This is in line with a seasonal increase in traffic, as people return to work after the December holidays. However, this increase was off a high base from record December traffic. Month on month, January saw a 16% growth …
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South African Digital publishers saw record December traffic levels. They relied on digital publishers for breaking news on the second wave of COVID-19. December’s usual trend is a month on month decline of about 15% in overall traffic, because of summer holidays and people having less screen time. However, December 2020 saw a 3% month on month …
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