Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering. A …
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Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering. A …
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January 2021 saw strong growth in overall traffic with interests focused on personal finance and careers. This is in line with a seasonal increase in traffic, as people return to work after the December holidays. However, this increase was off a high base from record December traffic. Month on month, January saw a 16% growth …
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South African Digital publishers saw record December traffic levels. They relied on digital publishers for breaking news on the second wave of COVID-19. December’s usual trend is a month on month decline of about 15% in overall traffic, because of summer holidays and people having less screen time. However, December 2020 saw a 3% month on month …
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People looking for entertainment and fresh starts! Entertainment, cars, TV shows, job and property for rent were the major drivers for online traffic in August 2020. This is evident as the sites that saw the biggest increases in online traffic during August delivered quality content around, automotive news, lifestyle, TV shows, general entertainment and music. On …
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