Narratiive’s analytics suite helps you better understand your audience needs and campaign performance.
By using the powerful query builder you can quickly segment target audiences to drive more sales.
Narratiive works with leading local publishers to create the largest audience pools your region.
You can easily use these industry wide audience pools to quickly power your campaigns reach across market.
Lead your advertising campaigns with the emerging market’s largest pool of audience data, supported by premium publishers.
Search through ranking tables or by demographics and behaviour to find the best publishers to work with for your advertising campaign.
Utilize IAB accredited data insights to grow your business
• Relied on by media agencies for planning
Compare your assets to your competitors
• Benchmark by demographics
Over the last 3 months we have been testing and using Narratiive’s Demographic, Interest and Intender segments across a number of our campaigns.
The usage of these segments has delivered in many cases a 10% increase in overall conversions, with the cost of acquisition being amongst the most competitive lines items on our plan.
Executive Director, MENA
“We hear day in and day out the promise of audience targeting, when really we’re being offered remnant spaces of inventory across categories.
Through the time that Narratiive have put into genuinely segmenting their audiences, with a myriad of options – we have seen our CPA’s decrease, giving our client’s better ROI.”
Matthew Wilke –
Head of Programmatic Media,
Ogilvy & Mather South Africa
The use of Narratiive’s ‘demographic & Interest audience segments’ has dramatically increased the on-target reach of our client’s branding campaigns.
Utilizing the Intender segments for recent campaigns, has had a significant and positive effect on performance.
Head of Precision