Apex Planning Tool

Narratiive helps advertisers and agencies
plan effective media campaigns.

Easily reach the right audience

Discover the most
relevant sites

Increase on target
campaign reach

Measure client
site lists

Campaign Analytics

Narratiive’s analytics suite helps you better understand your audience needs and campaign performance.

By using the powerful query builder you can quickly segment target audiences to drive more sales.

Campaign Audiences

Narratiive works with leading local publishers to create the largest audience pools your region.

You can easily use these industry wide audience pools to quickly power your campaigns reach across market.

Find your target audience:

Audience search

Lead your advertising campaigns with the emerging market’s largest pool of audience data, supported by premium publishers.

Rankings example

Search through ranking tables or by demographics and behaviour to find the best publishers to work with for your advertising campaign.

Segment and engage them:

Media Plan view

Utilize IAB accredited data insights to grow your business

• Relied on by media agencies for planning

Duplication report

Compare your assets to your competitors

• Benchmark by  demographics 

Over the last 3 months we have been testing and using Narratiive’s Demographic, Interest and Intender segments across a number of our campaigns.

The usage of these segments has delivered in many cases a 10% increase in overall conversions, with the cost of acquisition being amongst the most competitive lines items on our plan.

Christos Solomi,
Executive Director, MENA
OmnicomMediaGroup Programmatic

 

“We hear day in and day out the promise of audience targeting, when really we’re being offered remnant spaces of inventory across categories.

Through the time that Narratiive have put into genuinely segmenting their audiences, with a myriad of options – we have seen our CPA’s decrease, giving our client’s better ROI.”

Matthew Wilke –
Head of Programmatic Media,
Ogilvy & Mather South Africa

 

The use of Narratiive’s ‘demographic & Interest audience segments’ has dramatically increased the on-target reach of our client’s branding campaigns.

Utilizing the Intender segments for recent campaigns, has had a significant and positive effect on performance.

Roli Okoro
Head of Precision
Publicis media

 

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!