The Narratiive story

Who we are, where we came
from and what we do.

About Us

The narrative behind Narratiive

Narratiive is your go-to partner for actionable insights and intelligence that simplify and guide better partnerships between brands, marketers, publishers and providers.

Narratiive combines real-time tracking, monitoring and survey data at scale to power a suite of analytical, research and marketplace tools. We give you the information and tools to succeed in MENA, South Africa and other emerging markets – and introduce you to the partners with whom to do so.

We’re experts in machine learning and AI modelling featuring a wide range of partner data sets. Lean on our market intelligence for a comprehensive view of user behaviour across a range of digital channels.


Our values

  • Clarity

    We seek transparency in relationships within our company, with our clients, partnering businesses, or a broader industry.

  • Integrity

    Being ethical in whatever we do is a foundation of our core technologies and products, from early beginnings.

  • Courage

    We are not afraid to explore a completely new way of doing things or to challenge the status quo.


Leadership team

  • Greg Mason
    Regional lead, Sub Saharan Africa
  • Chad Hussain
    General Manager – EMEA
  • Pedro Gonçalves
    Head of Product, MENAT & Sub-Saharan Africa