We’ve taken a look at the audience data in South Africa for the Hobby + Interest category and have uncovered just what the typical online hobby + interest consumer looks like.
According to our data, hobby + interest sites are most commonly visited by people who meet the following criteria:
- Home owner
- Spends 5+ hours a day accessing the internet
- Is a joint decision maker in their household
- Purchases books & tickets to events
- Is very at ease with computers, cell phones & new technology
Uncover more about South African sports audiences in the following infographic:
Want to know who makes up the audiences of our other categories?
Click on the categories below to see the top find out about their audiences:
|Hobbies + Interests||Mobile|
|Sports||Style + Fashion|
|Technology + Computing||Travel|
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